HEETCH XMASDirection of a parody that subverts the iconic codes of classic Hot Wheels holiday ads, this concept leverages a key seasonal moment to spotlight the brand. The activation embraces a witty, offbeat tone of voice that resonates with consumers while staying playful and relatable.


DIRECTION












  



Credits : 

Director : Elie Titi

DOP : Ethan Cohen
1AC : Mamadou Diakhité

Gaffer : Loévenn Gauthier
Sparks : Hugo Bouteiller & Mathis Aguiar de Souza 

Production Design : Marjolaine Balseva Ciavaldini
Production Design Assitant : Fanny Combémorel-Bluntz

Creative Director : Patrice Chatelus
Art Director & Copywritter : Elie Titi

Post Production : 
Editor : Leo Larour - Ice Cream
VFX : Ffi0oul - Clement Chasseray & Julie Meyer

Sound Production : Bossons
Sound Producer : Benjamin Desplanques
Sound Engeneer, Mix & Sound Design : Walter Laguerre
Orginal Soundtrack Composer : Francesco Neglia

Colorist : Zoé Fisherman

Production House: Menu XL
Creative Director : Patrice Chatelus
Executive producer : Robin Demoucron
Line Producer : Perrine Mercier

Heetch Client : Hector Gruyer & Benjamin Sousa

Rent House : Pleine Image Loc